William Wood

Brand Story

Our Approach

At William Wood, we believe mirrors do much more than reflect an image, and home decor does more than elevate a space. Our approach is genuine and authentic, fusing a strong sense of community through vibrant social media channels with meticulously curated professional content, crafted in-house or with a diverse array of hand-picked influencers. While we innovate at the forefront, our back-end operations remain rooted in traditional values, prioritising exceptional customer service and aftercare.

Premium Home Products

Our premium pieces are crafted with a singular vision—bringing drama and depth together in a delicate balance, setting a scene that fosters connections, invites light into dynamic spaces, and offers expertly designed functional artworks that are versatile enough to go with you as you move through life. With over 39 years of experience in the mirror, lighting, and occasional furniture industry, our expert team operates from our Cheshire headquarters, maintaining an extensive inventory of over 1,000 mirrors available for same-day collection or delivery.

Custom Designs that Lead Your Vision

Established as a family business in 2010, William Wood was born from passion and led by purpose. Our design ethos embraces a "less is more" approach, delivering minimalist mirrors, modern decor, and elegant furniture that celebrate the elusive space where flowing form, seamless function, and unparalleled quality meet. Whether you're looking to make a standout statement, maintain a minimalist modern space, or evoke an industrial urban vibe, our range is intended to bring your design story to life. We can't wait to see it unfold.